Social Media Campaign for Peabody Conservatory

Project Description

The #MyImpromptu campaign was initiated as an effort to connect with prospective students in the lead up to our admissions application deadline. I generated the branded content on the Peabody Conservatory channels. I seeded the hashtag with posts from the Conservatory before sending an email out to our prospective student lists. Click here to view the storify of the campaign.

The #MyImpromptu campaign was the conservatory's first pilot social media project and has since been carried over in subsequent admissions seasons.